Case studyRestaurant chainKolkata, IndiaiOS · Android · Web · Admin
Chowman food delivery app case study.
How iCoderz engineered the complete digital ordering and delivery stack for Chowman, the Kolkata-born Indo-Chinese restaurant chain, so it could sell directly to customers across 41+ outlets instead of relying on aggregators.
ClientChowman Hospitality Pvt. Ltd.
IndustryRestaurant chain · Food delivery
MarketIndia
PlatformsiOS, Android, web, rider app & dashboard
Scale41+ outlets
The brief
Chowman’s growth had outpaced its technology. Online orders arrived through third-party platforms that charged commission and kept the customer relationship, while each branch ran its own menus and reports. The brief was clear: one owned platform for ordering, delivery, payments and customer data, across every outlet.
The challenge
One brand, 41+ kitchens
Every order had to reach the right outlet automatically, while menus, prices and offers were controlled centrally.Owning the customer relationship
Direct orders, first-party customer data and payments settled straight into Chowman’s account.Peak-hour reliability
Lunch, dinner and weekend rushes could not slow the apps down or drop a single order.Our solution
A branded channel on every screen
Chowman iOS and Android apps and an ordering website, sharing one menu, one wallet and one set of offers.Central control, outlet-level operations
A single dashboard for live orders, menus and sales across branches, plus a rider app for Chowman’s own fleet.Cloud engineered for spikes
Auto-scaling infrastructure that adds capacity during rushes, with payments settled directly to Chowman.What we built
Five connected products, engineered as one platform.
✓iOS and Android ordering apps
✓Order from the nearest outlet
✓Live order tracking
✓Chowman Wallet and offers
✓In-app chat support
✓Branded online ordering site
✓Works on any device
✓Same menu and offers as the apps
✓Direct payments to Chowman
✓Live orders across all branches
✓Central menu and price updates
✓Sales reporting by outlet
✓Customer order history kept in-house
✓Pickup and navigation
✓Delivery confirmation
✓Chowman’s own delivery fleet
✓Real-time status updates
✓Auto-scaling during order spikes
✓High-availability hosting
✓Secure payment handling
✓Room to grow with new outlets
Technology
Mobile
iOS
Android
iOSAndroidWebOnline ordering websiteAdmin dashboard
OperationsRider appMulti-outlet routing
CloudAuto-scaling infrastructureDirect payment settlement
Outcome
41+Restaurant outlets on one platform
250K+App downloads
99.9%Platform uptime
The team behind it
No subcontractors. The same senior team designed, built, launched and still supports the platform.One in-house iCoderz team, start to finish.
Delivery LeadOwned the roadmap, releases and communication with Chowman’s leadership.
Lead Mobile EngineerArchitected the iOS and Android ordering apps and the rider app.
Backend LeadDesigned outlet routing, payments and the central dashboard APIs.
Lead Product DesignerDesigned the ordering journeys and Chowman’s app design system.
QA LeadRan device testing and release checks for every update.
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