"Their ability to understand and create the system and upgrade it the way we want it to be are outstanding!"
From Dream to Digital: Chowman’s Food Delivery Journey
Discover how iCoderz helped Chowman bring real Asian flavours to customers across India — building a fast, feature-rich food delivery app with BOGO offers, GPS tracking, and a 4.2★ App Store rating from 2.64K reviews.

Chowman — India's Leading Chinese Restaurant Chain
Chowman, a Chinese restaurant chain, is based in Kolkata and has 13 outlets in Kolkata and new branches in Bengaluru and other cities. Chowman partnered with iCoderz to develop a feature-enhanced food delivery application to improve customer relations and the organisation of food delivery services.
The app enables users to order food and manage their orders by personalising meals and selecting varied payment methods — all supported by a 15-outlet management dashboard and real-time delivery tracking.
Proposed Team to be Involved
What the Client Needed
The client wanted a strong mobile application capable of customer ordering and delivery tracking. They needed the app to appeal to many customers so users could customise orders. The app also required features such as users' preferences, re-ordered favourite meals, and multiple payment gateways for the in-app wallet. Delivery management and timely notifications had to be enhanced to increase user value.
Our Application Development Challenges & Solutions
High Server Load
Chowman processes a high number of orders daily, which causes performance issues during traffic hours. This leads to order synchronisation problems with Pet Pooja, and server load during peak order processing must be controlled.
We set up a load balancer to distribute incoming traffic among various servers. This reduced server burden during peak hours and ensured that if one server went down, others could take over — increasing system availability and reliability.
Lost Chat Images
While using the support chat, some images were lost during customer interactions. This impacted communication quality and played an important role in user satisfaction.
Chat images were previously saved on local servers, causing issues when load balancing spun up new sub-servers under high load. We moved image storage to AWS S3 buckets so all images are safely stored and accessible regardless of which server is active.
Database Load Management
Frequent read-and-write operations on the database caused performance issues in data handling. Database performance was critical to the overall speed of the application.
We selected Amazon Aurora, which enables read replicas to balance database load. This increases read/write efficiency and allows a new primary to be elected from a read replica without significant service disruption. API optimisation reduced the frequency of database queries.
Fraud Prevention & Security
Several security issues were encountered: discount coupons were automatically applied without proper verification, and users could place orders without completing online payments. These flaws highlighted the need for stronger transaction authenticity to prevent fraud.
We added server-side validation to improve security — validating all critical data (prices, quantities, transaction parameters) on the server rather than the client side. Only transactions authorised by the server are processed, significantly reducing fraud risk.
Enhancing the Food Ordering Experience
BOGO (Buy One Get One)
Customers who buy any product in the promotion range get one product free. The offer is applied instantly when placing the order and choosing the relevant products.
Freebie
When an order reaches a certain value, a free item is offered with the purchase. Customers see this on the checkout page before paying.
Flat Price Discount
A single discount rate is applied to the overall order amount. Consumers can see the reduced total at the bottom of the order details before paying.
Bestseller Recommendations
Top-selling products are promoted to give users the best experience when browsing the menu, encouraging higher-value orders.
Categories Menu
Food products are organised into sections — starters, main dishes, desserts — making it easy for customers to find what they want to eat.
Tag Filter
Users can filter menu items by tags such as "veg" or "spicy" for a more specific, personalised browsing experience.
Scheduled Orders
Orders can be placed in advance, even when the restaurant is not currently open, allowing customers to plan ahead.
Banner Ads
Special banners advertise offers and events as customers browse through the app, increasing engagement and conversions.
Custom Delivery Instructions
Customers can add special delivery instructions during checkout to ensure their requirements are met precisely.
Technology Stack for Chowman Food Delivery App
Development Methodologies & Progress Monitoring
Methodology
Implementing SCRUM with AGILE methodologies significantly improved team productivity and collaboration, with 2-week sprint cycles and continuous delivery.
Progress Tracking
The Project Management System (PMS) allowed the team to track progress, manage tasks, and communicate effectively — ensuring all team members were aligned and issues were promptly addressed.
Results: Evaluating Effectiveness
Increased Sales & Customer Engagement
Strategies like BOGO and freebies for qualifying orders increased customer satisfaction and loyalty, positively impacting overall sales, average order value, and repeat orders.
4.2★ Rating — 2.64K Reviews
Excellent consumer feedback with a 4.2-star rating highlights the importance of the Chowman app. This rating reflects high customer satisfaction and trust, encouraging loyalty and repeat business.
Improved UX & More Downloads
Ingredient lists and best-seller options that adapt to new categories help customers navigate the menu more easily. The intuitive interface increased average sessions and conversions.
Experience Efficient Food Delivery with Chowman
Chowman is the brainchild of musician-turned-entrepreneur Debaditya Chaudhury. Enjoy its delectable offerings: Chinese, Seafood, Cantonese, Asian, and Thai. Great, fresh meals prepared every hour with offers that are too good to miss — and real-time order tracking built in.
Top-Rated on Clutch
"We came in touch with iCoderz and were very much impressed with their works in the past."
"The team has gone out of its way to be available for us whenever we needed to discuss any critical matters."
"iCoderz Solutions Pvt. Ltd. has taken on a sizable and complex project, and we're pleased with their work so far."
"We were impressed with their responsiveness and effective communication."
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