From Dream to Digital: Chowman's Journey with iCoderz's Food Delivery Solution
Discover how iCoderz helped Chowman bring its real Asian flavours to the globe by creating an easy and quick food delivery app that improves customer satisfaction and business growth with each order.
Project Overview: Chowman!
Chowman, a Chinese restaurant chain based in Kolkata, has 13 outlets in Kolkata and new branches in Bengaluru and other cities. Chowman partnered with iCoderz to develop a feature-enhanced food delivery application to improve customer relations and the organization of food delivery services.
It enables users to order food and manage their orders by personalizing meals and selecting varied payment methods — bringing the authentic taste of real Asian cuisine to every doorstep.
Proposed Team to be Involved
Requirements
The client wanted a strong mobile application capable of customer ordering and delivery tracking. They needed the app to appeal to many customers so users could customize orders.
The app also required basic features such as users' preferences, reordered favourite meals, and multiple payment gateways for the in-app wallet. The delivery management and timely notification had to be enhanced to increase user value.
Application Development Challenges & Solutions
High Server Load
Chowman processes a high number of orders daily, causing poor performance during traffic hours. This leads to order synchronization problems with Pet Pooja and server load issues in order processing.
We set up a load balancer to share incoming traffic among various servers. This reduced server burden during peak times and guaranteed that if one server went down, the others could take over — increasing system availability and reliability.
Lost Chat Images
While using the support chat, some images were lost during customer interactions. This impacted the quality of communication and played an important role in user satisfaction.
Chat images were moved to AWS S3 buckets so all images would be safely stored in the chat database and easily accessible, even if the server changed due to load balancing.
Database Load Management
Frequent read-and-write operations on the database caused performance issues. Database performance was critical to the overall speed of the application.
We selected Amazon Aurora with various read replicas to balance database load. We also optimized the API side to minimize the frequency of database queries and increase overall efficiency.
Fraud Prevention & Security
Some discount coupons were automatically applied without proper verification. Users could place orders but not complete payments online, raising questions about the ordering process security.
We added server-side validation ensuring all critical data — prices, quantities, and transaction parameters — is validated on the server level rather than the client side, allowing only server-authorized transactions to be processed.
Chowman App Mockups
Key Features: Enhancing the Food Ordering Experience
Methodology
Implementing SCRUM with AGILE methodologies significantly improved our team's productivity and collaboration — delivering in iterative sprints with clear milestones and client visibility at every stage.
Progress Tracking
The Project Management System (PMS) allowed the team to track progress, manage tasks, and communicate effectively. It facilitated real-time updates on project milestones, ensuring all team members were aligned and any issues were promptly addressed.
Technology Stack for Chowman: A Food Delivery App
Results: Evaluating Effectiveness
Increased Sales & Customer Engagement
Strategies like BOGO and gifting for qualifying sales increased customer satisfaction and loyalty, positively impacting overall sales, average order values, and repeat business.
4.2 Stars from 2.64K Reviews
With a 4.2-star rating from 2,640 reviews, excellent consumer feedback highlights the importance of the Chowman app. This rating reflects high customer satisfaction and trust levels.
Improved UX, More Downloads
Ingredient lists and best-seller options that adapt to new categories help customers navigate the menu more easily — increasing average sessions and conversions at Chowman.
"The AI-based virtual biographer app developed by iCoderz has been a game-changer for us. It guides users through the process of creating personalized stories by asking insightful questions. The app's intuitive design and intelligent AI make it easy for users to craft meaningful narratives. We've received fantastic feedback from our users, who love how the app helps them capture their unique experiences and memories."
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