Case studyMulti-vendor food deliveryIraqiOS · Android · Arabic & English
Baghdadi Sooq case study: delivery for Iraq.
A multi-vendor delivery app where customers in Iraq order from local restaurants and stores across many categories, track orders live and pay their way, in Arabic or English.
ClientThe Vision for Electronic Marketing (Baghdadi Sooq)
IndustryMulti-vendor food & store delivery
MarketIraq
PlatformsiOS & Android apps + admin
LanguagesArabic (RTL) & English
The brief
Baghdadi Sooq started as social media pages run by The Vision for Electronic Marketing in Iraq. It needed a real platform: one app where customers could order from many local restaurants and stores, with local delivery partners and live tracking.
The challenge
Many vendors, many categoriesRestaurants, groceries and retail stores had to live in one app with one checkout.
Built for IraqArabic right-to-left design, English support and local payment and delivery habits.
Trust in deliveryCustomers needed to see exactly where their order was, from merchant to door.
Our solution
Multi-vendor marketplaceOne customer app with restaurants and stores across categories, managed from a central admin.
Arabic-first experienceFull RTL Arabic interface with English, designed for local shoppers.
Live order trackingOrders delivered by local partners and tracked live on Google Maps.
What we built
A delivery marketplace for Iraq.
✓Restaurants and stores in one app
✓Products from many categories
✓Live order tracking on Google Maps
✓Arabic and English
✓Restaurant and store onboarding
✓Menus and product catalogues
✓Order management
✓Promotions
✓Local delivery partners
✓Merchant-to-customer delivery
✓Live location updates
✓Delivery status notifications
✓Vendor and category management
✓Order oversight
✓Offers and pricing
✓Reports
Technology
MobileiOSAndroid
MapsGoogle Maps live tracking
LanguagesArabic (RTL)English
PlatformMulti-vendor marketplaceAdmin panel
Outcome
Multi-vendorRestaurants and stores in one app
2 languagesArabic and English
LiveOrder tracking from merchant to door
“
We were impressed with their responsiveness and effective communication.Ahmed Falih HadiFounder, The Vision E-commerce LTD (Baghdadi Sooq) · Clutch review
The team behind it
No subcontractors. The same senior team designed, built, launched and still supports the platform.One in-house iCoderz team, start to finish.
DLDelivery LeadRan discovery with the client and owned the release plan.
LMLead Mobile EngineerBuilt the customer and driver apps with full Arabic right-to-left support.
BLBackend LeadEngineered multi-vendor catalogues, orders and settlements.
LPLead Product DesignerDesigned bilingual journeys for restaurants and stores.
QLQA LeadTested every flow in Arabic and English on real devices.
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