Do you know that the worldwide mobile application market was estimated to be worth USD 252 billion in 2023 and is projected to increase at 14.3% annually between 2024 and 2030?
It’s 2024 now, and due to advancements and consumer preferences, the landscape for expanding mobile applications is shifting suddenly. This year’s most popular apps are in step with changing ways of social connectivity, information exchange, and interaction with digital content.
Moreover, the upcoming business models, such as e-commerce and on-demand apps like Amazon, Meesho, and Zomato, cater to the growing need for easy and faster services. These applications are raising the standards from short, captivating videos on TikTok to smooth messaging on WhatsApp and flexible Zoom video meetings. Instagram and Snapchat have new features each year, and the tools with AI capabilities, such as ChatGPT, make the user experience more personal and engaging. This blog will help you discover how those best apps will influence the 2024 digital world.
What Are the Trending Apps of 2024?
Here are the top trending apps 2024 that developers and businesses should watch:
Top Trending Social Media Apps: Bringing People Together and Creating Unity
1) WhatsApp:
Developed in 2009, WhatsApp is a cross-platform messaging application that Facebook acquired in 2014. Additional features include using the app on several devices even when the primary device is not connected and disappearing messages, which remove sent messages automatically after a specific period. End-to-end encryption allows users to share documents, videos, and images. Text messages, audio calls, and voice messages are also supported.WhatsApp is one of the top trending social media apps in 2024.
2) TikTok:
With TikTok, you can share 15-—to 60-second videos on various subjects, such as dance, humor, information sharing, and more. The platform was created in 2016 by ByteDance Ltd. and is very popular among young people due to increased internet access. One of the benefits of this platform is that it uses a highly complex flow chart to ensure that content recommended to users is based on their interactions. Recent trends include activities like “TikTok challenges” and the application of augmented reality (AR) effects in videos.TikTok is regarded as one of the best-trending apps in the 2024 app store.
3) Twitter:
Twitter, commonly referred to as X, is a Social Networking Service through which users can post and interact using messages called ‘tweets.’ These tweets can be in text, image, video, or link and are usually 280 characters most of the time. Twitter started in 2006 and is now widely used for sharing new events, communication with friends, and business correspondence. It is one of the most important promotional strategies for reaching a large intercontinental population. In 2024, Twitter was among the most used social media apps worldwide.
4) Facebook:
Facebook started in the year 2004 and it’s among the biggest social media companies. It is used to reunite friends and families, to do news, and to advertise businesses. Over the years, Facebook has added new features to allow selling through Marketplace, video streaming through Facebook Watch and others that enable group creation through the site. Some advancements encompass enhanced privacy and efforts to contain the spread of fake information. Facebook has ranked still high to be among the top trending mobile apps currently.
5) Snapchat:
Snapchat is a multimedia messaging application developed in 2011. Originally established as a communication tool in which messages delete themselves once the recipient opens them, this app has developed into one with the Stories and Discover areas for content selection from different publishers. It has remained popular among users worldwide, and as of late 2023, it is still growing. It stays creative with AR filters and lenses and uplifts its advertising potential. Among the modern generation, Snapchat is the top trending social media app.
6) Instagram:
Instagram is a two-way communication platform in the form of photo and video sharing, a social networking site established in 2010. Owned by Facebook since 2012, Instagram is one of the most widely used social networks. The service is based on using images and videos in posts, Stories – temporary content, Reels – short videos, and IGTV – long videos. Recent changes have been to optimize shopping experiences within the app and bring more user engagement in the form of algorithmic changes that recommend fresh content. There is a list of applications in trend in the year 2024, and one of them is Instagram.
7) LinkedIn:
LinkedIn is a social networking platform for employment and businesses established in 2003. It searches for employment opportunities and allows professionals to meet and interact. LinkedIn provides applications and services, including a job board, company pages, groups and courses, and LinkedIn Learning. Some recent developments include, but are not limited to, enhanced methods of applying the selection process with prior interference from the job title alone.
8) Skype:
Skype is a communication app developed in 2003 and is now owned by Microsoft. It allows users to make video and voice calls, send instant messages, and share files. Skype is available on various devices, including computers, smartphones, and tablets. It’s widely used for both personal and business communication.
Messaging & Communication Apps: Improving the Way That We Communicate
1) Zoom:
Zoom is a video calling application started in 2011 by Eric Yuan. Zoom is one of the most popular apps of all time. It became popular during the COVID-19 pandemic because of the work-from-home option. Currently, and early in 2023, Zoom boasts millions of meeting attendees in different fields, such as learning institutions and the business world. The platform’s ability to interact with other applications and features like breakout rooms that promote group discussions are famous.
AI: Revolutionising Digital Communication
1) ChatGPT:
ChatGPT is an AI language model based on the GPT-3 architecture, first launched in June 2020. Subsequent updates that added features made it even better, up to the release of GPT-4 in October 2023. This has improved its ability to reason across various fields, such as creative writing or coding. ChatGPT benefits various applications, such as customer support bots and instructional tools, because it can produce text responses that closely replicate human language.ChatGPT is predicted as one of the trending applications of 2024.
Video & OTT Streaming Apps: Revolutionalizing How We Consume Media
1) YouTube:
YouTube is a video-sharing site that allows users to upload videos, including vlogs, teaching videos, and music performances. Owned by Google since November 2006, the site has over two billion active monthly visitors who watched more than a billion hours of videos as of early 2023. Recent developments include improved monetization methods through YouTube Shorts a reaction to TikTok short videos. In 2024, YouTube ranks as the most popular app in the world.
2) Netflix:
Netflix began as a DVD-by-mail service in August 1997 and entered the streaming service around mid-2007. Today, it is considered one of the largest OTT platforms in the world. Netflix also heavily develops exclusive shows like “Stranger Things” and experiments with(new to viewers) interactive narratives, which have recently attracted much attention among users.
3) Disney+ Hotstar:
Disney+ Hotstar is a streaming platform that offers Disney’s vast watchlist and regional Indian content; it mainly targets South Asian viewers after its service started in April 2020. It currently has millions of subscribers based in India and other international audiences. The platform gives priority to the Marvel series and cricket, which is still a favorite among viewers in India. More recently, they have broadened it further by adding live sporting events to their streaming services, substantially boosting viewer interest rates.
Photo Editing Apps: Enhancing Your Photographs With Artistic Applications
1) Canva:
Canva was established in April 2012 and offers online graphic design software that empowers people without art skills to design great graphics using features like drag-and-drop. It provides templates for social media updates, presentations, infographics, and other creative pieces. Some recent developments include artificial intelligence integrated into design recommendations that aid in creative flow and amend the user experience. For graphic design, Canva is one of the best-trending apps in 2024
Music & Audio Streaming Apps: Making Personal Changes in Your Listening
1) Spotify:
Spotify was founded in April 2006 and has changed how people listen to music through streaming applications. Today, it provides customized diaries, podcasts, and artists and adds its stock regularly so that users can listen to new items. Newer innovations include features like effective monetization of shows that can attract diverse talents and dramatically increase the audience base.
E-Commerce Apps: Simplifying the Experience of Shopping Online
1) Amazon:
Originally, Amazon was an online store selling books only. Still, it is one of the largest online retail stores selling almost everything, from electronics to clothes and even food items. Amazon’s Prime membership means fast delivery and special offers, which leads to customer preferences towards this online retailer. Recently, the company has initiated trials for drone delivery to reduce the delivery time and enhance customer satisfaction.
2) Meesho:
Among our chosen companies, Meesho has rapidly taken a dominant position in the Indian market for e-commerce by penetrating the sector’s weak link – small sellers who offer their goods directly on social media. Through B2B resellers, Meesho allows such businesses to sell their products to consumers at minimal investment in marketing. It currently has millions of users in India and provides chances at entrepreneurship, especially for women who wish to be financially independent. The growth rates indicate significant year-on-year growth rates that reveal the demand-side success stories across the extensive geography covered through the digital interface. Meesho is one of the best-trending apps in India.
3) Temu:
Temu has recently entered the market and operates as a virtual shopping center to sell affordable goods directly from manufacturers. This policy is directed at cost-sensitive consumers, particularly those in the North American region. The platform has achieved remarkable success in a relatively short period owing to low prices and multiple products offered. This approach appeals most to consumers who want to cut down on their expenditures while at the same time getting good services and or products. Current information shows that Temu is growing fast and is fully capable of holding big market competition composed of well-established players. Currently, Temu is among the trending apps in the world.
Food Delivery Apps: Delivering Meals Right at Your Doorstep
1) Zomato:
Zomato was founded in January 2008 as an online restaurant listings business. It later transformed and became a food delivery service provider, mostly targeting consumers in urban centers in India. Zomato has extended its services worldwide and helps millions of clients get their favorite dishes daily. The company is centered around convenience, especially in today’s world, where people are busy most of the time. Zomato has just added a grocery delivery service and partnered with restaurants to broaden its capabilities. Zomato is one of the most downloaded apps in India in the food ordering segment.
2) Uber Eats:
Uber Eats was started in August 2014, based on Uber’s existing ride-hailing service. It lets customers easily and conveniently order food from local restaurants with the help of drivers already involved in the ridesharing business. Now, Uber Eats is present in many nations, reporting year-on-year growth figures vouching for its success stories spurred across the regions that benefited from its digital reach in the present day!
Grocery Delivery Apps: Grocery Shopping Made Easy
1) Zepto:
This fast-growing company, Zepto, appeared in the Indian grocery delivery segment, mainly concentrating on ultra-fast deliveries. They guarantee grocery delivery in ten minutes using dark stores in urban territories. This approach provides high efficiency despite the intense competition that characterizes today’s market. Recent statistics reveal high growth rates for such applications, noting the shift in consumer behavior. Consumers are increasingly favoring applications where modern technology is interconnected with their daily routines.
2) Blinkit:
Grofers, now renamed Blinkit, is an online grocery delivery service focusing on delivery speed and costs. The company aims at the convenience-oriented urban customers in their employment of time and effort. In the recent past, Blinkit has also developed a supply chain by working with local farmers to ensure a constant and fresh stock of supplies is sourced. This way, Blinkit can transform consumers’ lives by making technology easily accessible into their routines through the app.
Taxi Booking Apps: Efficient Urban Transport Management
1) Uber:
Uber disrupted the transportation sector by introducing ride-hailing services in March 2009. This company connected riders directly with drivers using mobile applications for convenient travel options. Available worldwide and operating across many countries, Uber demonstrates year-on-year growth figures as proof of today’s demand-led success stories worldwide served by digital platforms!
Digital Payments Apps: Ensuring Safe and Simple Transactions
1) PhonePe:
PhonePe was launched in December 2015, focusing on enabling people and businesses to transact safely using UPI technology to check convenience as competition increases today. Still, the survey stats show that the adoption rate of fintech solutions was very high. Now, consumer preferences are moving towards a cashless economy, showing the importance of fintech solutions in the present-day economy to drive the financial inclusion drive successfully.
1) Google Translate:
Launched in 2006, Google Translate is a free multilingual translation service developed by Google. It can translate text, documents, and websites between numerous languages. Available as a web interface, a mobile app for Android and iOS, and an API for developers, Google Translate supports over 240 languages.
The service uses neural machine translation to provide more accurate and natural translations by considering entire sentences rather than individual words. This helps deliver translations closer to how a human would speak. Google Translate is widely used for personal and professional purposes, making it one of the most popular translation tools.
Conclusion – Creating the Future of User Interaction with Leading Apps of 2024
Thus, the leading apps of 2024 are continuously improving communication possibilities in different spheres. TikTok, WhatsApp, and Zoom introduced new trends in video content sharing, messaging, and video conferences.
As personal messaging apps, concepts such as Instagram Reels or Snapchat Spotlight must evoke new generations of creativity; on the same level, the AI advancement of ChatGPT is making interactions more natural. E-commerce and on-demand services led by giants of Amazon Meesho, and Zomato are improving the quality of convenience. These applications represent modern trends in technology and offer a sneak peek into the future possibilities of app design and its users.
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