On April 2nd, 2019, Google Plus was shut down by Google because of low user engagement. Google Plus failed to empower the people’s excitement for using the social media platform. As compared to Facebook, Instagram, and Twitter, Google Plus recorded the lowest registrations as well as downloads.
On April 10th, 2019, Google released the first look of the enterprise application that will take over Google Plus. This enterprise application will be offered to GSuite users in place of Google Plus.
Ever wondered why the giant Social Media Platform, Google Plus, failed to win the hearts of the audience?
If we believe the figures shared by Google, then the platform got 10 million users in the first two weeks after its launch. Despite the famous social media players, Facebook, Twitter and LinkedIn- Google Plus was successful in attracting users at the time of launch. At the end of the first year, Google+ had 90 million registered users.
Google Plus replaced Google Buzz in 2011. Google Currents officially replaces Google Plus in July 2020.
Starting today, July 7th 2020: Google Currents is officially available for downloads for both iOS and Android mobile app users. Here is the updated look and feel of the Google Currents application. Image credits: 9to5, Google.
Download Google Currents iOS Users, Android Users
Let us get back to our discussion, ‘Why Google Plus Failed’?
The former Google Plus designer rumoured about some office politics that he blamed for the failure of Google+. But let us stick to the technical aspects as there is no ground for any rumours when we already know the technical flaws.
- Lack of user engagement was one of the things that recorded as one of the biggest failures of the giant Google social media platform, Google+.
- Secondly, many design errors made it difficult for users to stay engaged with the platform for longer.
- Thirdly, despite the lack of engagement, the platform made fewer changes to it is existing social media platform. It marked as one of the biggest reasons behind the failure of Google Plus.
Social Media Apps Need Best UI
iCoderz Solutions genuinely believe that User Interface (UI) is one of the most important reasons for the success of any application, be it games or social media or eCommerce. Hence, we have appointed the best UI developers at our premises. We give our clients the best mobile app designs and UI with the help of our designer’s creativity and experience. If you are looking for the best UI/UX development, contact our business head for the portfolio.
Google Plus excelled for Visibility
The users noticed the awkward User Interface (UI) since they registered with Google Plus. But one cannot deny the fact that Google Plus was best for increasing the visibility of the users. In terms of SEO, it was ranked as #1 social media platform. Every platform has both pros and cons. If Google+ worked on its UI and made it look better and dynamic, it would have excelled for sure.
Social Media Application Development
Social media is the future of mobile application development. When Google+ failed as one of the massive social media platforms, no one would have thought that applications like TikTok developed by China, would be topping the mobile app charts. But it did. Social Media Application Development is all about developing for the changing trends rather than sticking to particular user requirements.
Build Social Media Apps with best UI Development Company
A best UI development company in the USA will help you get the best user interface for 100% user engagement. We at iCoderz try to deliver maximum impact and effort on the UI of the application. It is because UI is the soul of any application framework. We, therefore, want our clients to invest more time and money on UI rather than generic features and integration.
The best social media app checklist
- Excellent User Interface
- Easy Registration/Login
- 100% Data Security
- Enhanced Visibility of the Users
- Powerful Social Media Search Engine
- Dynamic feeds section
- User profile privacy
If you would like to develop the best social media application or games application for your upcoming online startup, you must visit our official website to know about the services offered.
P.S. Ordinary startups can excel, and famous giants can fail on the internet. The success of any application highly depends on the UI.
