{"id":9052,"date":"2023-03-21T18:27:31","date_gmt":"2023-03-21T12:57:31","guid":{"rendered":"https:\/\/www.icoderzsolutions.com\/blog\/?p=9052"},"modified":"2026-08-14T11:16:43","modified_gmt":"2026-08-14T05:46:43","slug":"zomato-business-model","status":"publish","type":"post","link":"https:\/\/www.icoderzsolutions.com\/blog\/zomato-business-model\/","title":{"rendered":"Zomato Business Model: How Zomato Works &amp; Makes Money"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chances are, you have used <a href=\"https:\/\/www.zomato.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zomato<\/a> at least once. But have you ever wondered how the platform connects customers, restaurants, and delivery partners, and how it turns those interactions into a scalable business?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From its beginnings as a digital restaurant discovery platform to becoming one of India&#8217;s largest food-tech businesses, Zomato has continuously evolved its business model around restaurant discovery, food ordering, delivery, customer engagement, and technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Zomato operates as the food-delivery business within Eternal Limited, alongside Blinkit, District, and Hyperpure. While these businesses are part of the same broader ecosystem, each serves a different market and follows a different operating model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we&#8217;ll break down the Zomato business model, how Zomato works, its key revenue streams, business model canvas, unit economics, challenges, and the lessons entrepreneurs can learn from its growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re planning to build your own food delivery platform, you can also explore our detailed guide on the<a href=\"https:\/\/www.icoderzsolutions.com\/blog\/how-much-does-it-cost-to-build-app-like-zomato\/\" target=\"_blank\" rel=\"noreferrer noopener\"> cost to build an app like Zomato<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Zomato &amp; How Did Zomato Start?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato is an Indian restaurant aggregator and food delivery company. It was founded by Deepinder Goyal and Pankaj Chaddah in 2008.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In July 2008, Deepinder Goyal and Pankaj Chaddah, both graduates of the prestigious Indian Institutes of Technology (IIT), joined forces to establish Zomato, initially known as Foodiebay. The inception of Zomato stemmed from Deepinder\u2019s observation that his colleagues often struggled with paper menus while ordering food from various restaurants. Recognizing the need for a more convenient and accessible solution, they embarked on transforming restaurant menus into a user-friendly digital platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within a mere nine months, Zomato emerged as Delhi\u2019s premier dining directory, swiftly expanding its reach to other cities fueled by its initial success. By 2012, Zomato embarked on an ambitious international expansion, venturing into countries such as the United Kingdom, South Africa, Sri Lanka, New Zealand, and Brazil, among others. However, to avoid potential legal conflicts arising from the resemblance of its former name \u2018Foodiebay\u2019 to \u2018eBay,\u2019 the company underwent a rebranding in 2010, officially adopting the name \u2018Zomato.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2015, Zomato diversified its portfolio by venturing deeper into food delivery and introducing Gold in India, a subscription-based product offering complimentary food and beverage items to subscribers (later rebranded and evolved into newer loyalty offerings). In the following years, Zomato also launched HyperPure, a venture aimed at collaborating directly with farmers and food producers to enhance the quality of food products supplied to restaurants, ensuring freshness and sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the years, Zomato has also experimented with ultra-fast food concepts like Zomato Instant, Zomato Everyday, and Zomato Quick. These initiatives have since been discontinued or significantly scaled back, as the company chose to focus on sustainable unit economics in food delivery and quick commerce through Blinkit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are in the food &amp; beverages industry and want to digitize your restaurant or cloud kitchen similar to Zomato\u2019s partners, you can explore tailored <a href=\"https:\/\/www.icoderzsolutions.com\/food-beverages-software.shtml\" target=\"_blank\" rel=\"noreferrer noopener\">food &amp; beverage software solutions<\/a> to manage ordering, delivery, and operations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Funding History<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato has garnered substantial funding from various investors throughout its journey. Notably, the leading early investor is Info Edge, with significant contributions from Ant Financial (an Alibaba affiliate), Delivery Hero, Shunwei Capital, Vy Capital, and several others, contributing to Zomato\u2019s growth and eventual IPO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some key milestones in Zomato\u2019s funding and growth history:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>November 2013:<\/strong> Secured around $37 million from Sequoia Capital and Info Edge India.<\/li>\n\n\n\n<li><strong>November 2014: <\/strong>Raised around $60 million from Vy Capital, Info Edge, and Sequoia Capital, fueling product and geographic expansion.<\/li>\n\n\n\n<li><strong>September 2015: <\/strong>Raised $60 million from Temasek and Vy Capital.<\/li>\n\n\n\n<li><strong>2018: <\/strong>Received a major investment from Ant Financial (an Alibaba affiliate), along with additional follow\u2011on funding.<\/li>\n\n\n\n<li><strong>July 2021:<\/strong> Launched its IPO on NSE\/BSE, raising approximately $1.26 billion and becoming a publicly listed company.<\/li>\n\n\n\n<li><strong>August 2022:<\/strong> Acquired Blinkit (formerly Grofers) in an all\u2011stock deal, entering the quick commerce space in a big way.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato now houses its key businesses\u2014food delivery, Blinkit (quick commerce), HyperPure (B2B supplies), Dineout (dining\u2011out and payments), and other smaller initiatives\u2014under the broader Eternal Limited holding structure. This structure allows Zomato to allocate capital across verticals more efficiently\u2014investing more in high\u2011growth areas like Blinkit and HyperPure, while optimizing or exiting slower or non\u2011core experiments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more detailed financial information, you can refer to Zomato\u2019s official <a href=\"https:\/\/www.zomato.com\/investor-relations\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">investor relations page<\/a>. To see the latest data and strategic commentary on business performance, including Blinkit&#8217;s rapid growth, their <a href=\"https:\/\/b.zmtcdn.com\/investor-relations\/d9c290cd23764a09789769c39682276a_1746094084.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Q4 FY25 Letter to Shareholders<\/a> is an excellent resource.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Operational Insights<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato\u2019s scale and operations have evolved significantly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zomato, together with Blinkit and HyperPure, employs thousands of people across technology, operations, sales, and support roles.<\/li>\n\n\n\n<li>The delivery operations are powered by a massive fleet of independent delivery partners, numbering in the hundreds of thousands, who are managed through a sophisticated logistics platform.<\/li>\n\n\n\n<li>The platform serves tens of millions of monthly active users, primarily in India, across food delivery, quick commerce, and dining\u2011out use cases.<\/li>\n\n\n\n<li>Zomato is available in multiple languages and has historically supported markets such as the UAE and other international regions, but its primary focus today is India.<\/li>\n\n\n\n<li>Over time, Zomato has expanded its ecosystem beyond discovery and delivery to include:\n<ul class=\"wp-block-list\">\n<li><strong>Blinkit<\/strong> \u2013 ultra\u2011fast delivery of groceries and essentials<\/li>\n\n\n\n<li><strong>HyperPure<\/strong> \u2013 supplies and ingredients for restaurants<\/li>\n\n\n\n<li><strong>Dineout<\/strong> \u2013 an integrated feature for dining\u2011out, table reservations, and in\u2011restaurant payments<\/li>\n\n\n\n<li><strong>Feeding India<\/strong> \u2013 Zomato\u2019s not\u2011for\u2011profit initiative focused on fighting hunger and food waste<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At iCoderz, we\u2019ve helped multiple startups build scalable food delivery and quick commerce platforms inspired by models like Zomato and Blinkit. You can review some real\u2011world implementations in our <a href=\"https:\/\/www.icoderzsolutions.com\/our-project.shtml\" target=\"_blank\" rel=\"noreferrer noopener\">on\u2011demand project portfolio<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Zomato&#8217;s GMV vs Revenue: What&#8217;s the Difference?<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding GMV\/NOV and revenue is important when analyzing Zomato&#8217;s business model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GMV \/ Transaction Value<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This broadly represents the value of transactions taking place through a platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if customers place \u20b91 crore worth of food orders, that does not mean Zomato earns \u20b91 crore as revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revenue<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Revenue represents the amount recognized by the company according to its accounting model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a marketplace business, revenue can come from sources such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Restaurant service fees<\/li>\n\n\n\n<li>Customer fees<\/li>\n\n\n\n<li>Advertising<\/li>\n\n\n\n<li>Subscriptions<\/li>\n\n\n\n<li>Other services<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This distinction is especially important when comparing Zomato&#8217;s food-delivery marketplace with inventory-led businesses such as quick commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eternal has also noted that its quick-commerce accounting shifted toward inventory ownership, which can change how the value of goods sold appears in reported revenue.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Zomato&#8217;s Key Business Operations<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato&#8217;s business model depends on several interconnected operational layers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Restaurant Discovery<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customers can search restaurants based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Location<\/li>\n\n\n\n<li>Cuisine<\/li>\n\n\n\n<li>Ratings<\/li>\n\n\n\n<li>Price<\/li>\n\n\n\n<li>Delivery availability<\/li>\n\n\n\n<li>User reviews<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This discovery layer creates value for both customers and restaurant partners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Restaurant Partner Network<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Restaurants receive access to customer demand, digital ordering infrastructure, visibility, and logistics facilitation through the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato currently reports servicing more than 300,000 restaurants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Delivery Partner Network<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato connects orders with delivery partners who pick up food from restaurants and deliver it to customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s more accurate to describe this as a delivery partner network rather than a company-owned delivery fleet. Zomato&#8217;s terms describe delivery partners as third-party service providers, while its current business page reports 600,000+ delivery partners earning through Zomato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Technology Infrastructure<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Technology supports:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Restaurant discovery<\/li>\n\n\n\n<li>Search<\/li>\n\n\n\n<li>Ordering<\/li>\n\n\n\n<li>Payments<\/li>\n\n\n\n<li>Order management<\/li>\n\n\n\n<li>Delivery coordination<\/li>\n\n\n\n<li>Tracking<\/li>\n\n\n\n<li>Customer support<\/li>\n\n\n\n<li>Personalization<\/li>\n\n\n\n<li>Analytics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This technology layer is one of the most important resources behind the Zomato business model.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>How Does Zomato Make Money?<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato&#8217;s revenue model is built around multiple monetization layers rather than relying on a single source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The major revenue streams include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Restaurant Service Fees \/ Commissions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Restaurants pay Zomato a service fee for generating customer demand and facilitating orders through its platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The exact commercial arrangement can vary by restaurant and agreement. Zomato&#8217;s restaurant-partner terms refer to this as a service fee, formerly known as commission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the core monetization mechanisms of the food-delivery marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Customer Delivery Fees<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customers may pay delivery charges depending on factors such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Order value<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>Delivery distance<\/li>\n\n\n\n<li>Promotions<\/li>\n\n\n\n<li>Customer membership benefits<\/li>\n\n\n\n<li>Other applicable conditions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These charges contribute to the platform&#8217;s revenue while helping offset delivery-related costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Platform or Convenience Fees<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato can also charge customers applicable platform or convenience fees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These fees can help monetize transactions beyond restaurant-side service fees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because pricing structures can change over time, it is better to describe these as applicable platform\/service charges rather than assigning a fixed amount.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Advertising &amp; Sponsored Listings<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato has a large base of customers searching for restaurants and deciding what to order.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Restaurants and brands can use advertising and sponsored visibility to increase their exposure on the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, restaurants may invest in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sponsored listings<\/li>\n\n\n\n<li>Promoted placements<\/li>\n\n\n\n<li>Search visibility<\/li>\n\n\n\n<li>Promotional campaigns<\/li>\n\n\n\n<li>Brand advertising<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This creates a high-margin monetization layer because Zomato can monetize existing customer traffic without necessarily increasing the number of food orders at the same rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Subscription &amp; Loyalty Programs<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato has used subscription and loyalty products such as Zomato Gold to encourage repeat usage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These programs can provide benefits such as applicable delivery benefits, discounts, or restaurant offers while encouraging customers to order more frequently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the business, loyalty programs can support:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer retention<\/li>\n\n\n\n<li>Order frequency<\/li>\n\n\n\n<li>Customer lifetime value<\/li>\n\n\n\n<li>Ecosystem engagement<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Restaurant &amp; Ecosystem Services<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond food ordering, Zomato&#8217;s broader ecosystem creates opportunities to offer services and tools to restaurant partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These can include demand generation, technology, marketing, logistics facilitation, and other restaurant-focused services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato&#8217;s restaurant-partner documentation specifically highlights demand generation, logistics facilitation, customer\/restaurant\/delivery-partner support, and technology infrastructure as important parts of the platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Zomato\u2019s Ecosystem Works and Generates Revenue<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato operates a three-sided marketplace that connects millions of users with restaurants and merchants through a network of delivery partners. Here\u2019s a breakdown of how user actions on the platform translate directly into revenue for the company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Discovery and Advertising<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The user journey typically begins with discovery. A user searches for restaurants by location, cuisine, or name, browsing menus, photos, and reviews. Zomato monetizes this massive user traffic by charging restaurants for sponsored listings and priority placement, allowing them to appear higher in search results. For dining out, the integrated Dineout feature allows users to book tables and access exclusive offers, creating another monetization channel through restaurant partnerships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. The Logistics Layer: Delivery Partners<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The crucial link in the chain is Zomato\u2019s vast fleet of delivery partners. These are independent contractors (gig workers) who use their own vehicles and are managed via a dedicated driver app. They accept orders, navigate to restaurants, and deliver to the customer\u2019s doorstep. They are a critical variable cost in the business model, and their efficiency and service directly impact customer satisfaction and Zomato&#8217;s profitability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Ordering and Delivery<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once a user places an order, Zomato\u2019s core marketplace engine kicks in, assigning the order to a delivery partner. The platform processes the payment for the entire transaction. Revenue here comes from two sides: Zomato charges the restaurant a commission (a percentage of the order value) and also charges the user delivery fees and a small platform\/convenience fee.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Quick Commerce (Blinkit)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integrated within the Zomato app, a user can switch to Blinkit for ultra-fast delivery of groceries and essentials. Unlike the food delivery marketplace, this model is often inventory-led. Revenue is primarily generated from the margin on products sold from Blinkit\u2019s network of dark stores, supplemented by delivery fees. This vertical has become a key driver of Zomato&#8217;s growth and profitability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Subscriptions and Loyalty<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To encourage repeat business, Zomato offers subscription programs like Zomato Gold. Users pay a recurring fee for benefits like free delivery and special discounts. This creates a predictable subscription revenue stream for Zomato while increasing user retention and order frequency, which boosts the value of the entire ecosystem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. B2B Supplies (HyperPure)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond the consumer-facing app, Zomato serves its restaurant partners through HyperPure, a B2B supply chain service. Restaurants can order fresh ingredients and kitchen supplies directly from Zomato. This generates revenue through the margin on the sale of these supplies, strengthening the relationship with restaurant partners and creating a more resilient business model.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zomato&#8217;s Unit Economics &amp; Path to Profitability<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Food delivery is a scale-driven business. The platform needs to balance:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Order volume + take rate + delivery efficiency + customer retention + operating costs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Historically, food-delivery companies invested heavily in customer acquisition, discounts, technology, and logistics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the business matures, the focus shifts toward improving unit economics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key levers include:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improving restaurant service fees and monetization<\/li>\n\n\n\n<li>Increasing advertising revenue<\/li>\n\n\n\n<li>Reducing unnecessary discounting<\/li>\n\n\n\n<li>Improving delivery-partner utilization<\/li>\n\n\n\n<li>Increasing order frequency<\/li>\n\n\n\n<li>Improving average order value<\/li>\n\n\n\n<li>Increasing customer retention<\/li>\n\n\n\n<li>Optimizing technology and support costs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato&#8217;s food-delivery economics have improved significantly. Eternal reported that food-delivery adjusted EBITDA margin reached an all-time high of 5.4% of NOV in Q3 FY26.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Q1 FY27, Eternal continued reporting growth across its overall ecosystem, with Zomato having 27M+ average monthly transacting customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zomato Business Model Canvas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Zomato Business Model Canvas provides a one-page view of how the food-delivery platform creates, delivers, and captures value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike the broader Eternal business model, this canvas focuses specifically on Zomato&#8217;s food-delivery business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1488\" src=\"https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1.png\" alt=\"Zomato Business Model Canvas\" class=\"wp-image-12119\" srcset=\"https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1.png 1200w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1-242x300.png 242w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1-968x1200.png 968w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1-121x150.png 121w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1-768x952.png 768w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1-380x471.png 380w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1-550x682.png 550w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1-800x992.png 800w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1-1160x1438.png 1160w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1-80x99.png 80w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1-65x80.png 65w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/Zomato-Business-Model-Canvas-1-32x40.png 32w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Important distinction<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This BMC intentionally does not put Blinkit, Hyperpure, or District inside Zomato&#8217;s food-delivery revenue streams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are separate businesses within the broader Eternal ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>How Zomato Attracts &amp; Retains Customers<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customer retention is critical because repeat orders improve the economics of the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato uses several mechanisms to encourage continued engagement:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Personalized Recommendations<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Restaurant and food recommendations can help customers discover relevant options faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Deals &amp; Promotions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Targeted offers can encourage customers to order more frequently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reviews &amp; Ratings<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customer-generated reviews help users evaluate restaurants before placing an order.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Loyalty Programs<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Subscription and loyalty benefits can encourage repeat usage and increase customer lifetime value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Convenient User Experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A simple journey across:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Search \u2192 Discovery \u2192 Ordering \u2192 Payment \u2192 Tracking \u2192 Support<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">reduces friction and encourages repeat transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eternal&#8217;s current customer-centricity reporting highlights assortment, accessibility, affordability, and quality as key aspects of its customer approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a restaurant owner, cloud kitchen founder, or aggregator planning to digitize your operations similar to Zomato, <a href=\"https:\/\/www.icoderzsolutions.com\/food-delivery-app.shtml\" target=\"_blank\" rel=\"noreferrer noopener\">food delivery app development<\/a> can help you build a custom platform with customer, restaurant, and driver apps plus a powerful admin panel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to know the cost estimation for developing an app similar to Zomato? Read our in\u2011depth breakdown here: <a href=\"https:\/\/www.icoderzsolutions.com\/blog\/how-much-does-it-cost-to-build-app-like-zomato\/\" target=\"_blank\" rel=\"noreferrer noopener\">How much does it cost to build an app like Zomato<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Challenges Faced by Zomato<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite its scale, Zomato operates in a complex and highly competitive environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Intense Competition<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato competes directly with Swiggy in food delivery while its broader ecosystem also faces competition in quick commerce and other consumer categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintaining customer loyalty and restaurant partnerships requires continuous product and service improvements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Delivery &amp; Logistics Complexity<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Food delivery depends on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Restaurant preparation time<\/li>\n\n\n\n<li>Delivery-partner availability<\/li>\n\n\n\n<li>Traffic<\/li>\n\n\n\n<li>Weather<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>Order density<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Small inefficiencies can increase delivery costs and negatively affect customer experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Restaurant Quality &amp; Consistency<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato works with a very large restaurant network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintaining consistent customer experience across different restaurants is challenging because food preparation, packaging, hygiene, and service quality ultimately depend on individual restaurant operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Gig-Economy &amp; Delivery Partner Management<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The delivery network is large and decentralized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato needs to balance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Partner earnings<\/li>\n\n\n\n<li>Delivery availability<\/li>\n\n\n\n<li>Incentives<\/li>\n\n\n\n<li>Safety<\/li>\n\n\n\n<li>Retention<\/li>\n\n\n\n<li>Operational efficiency<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Eternal also highlights road safety, health, wellbeing, and training as important areas for delivery partners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Regulatory Challenges<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Food delivery businesses need to navigate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Food safety requirements<\/li>\n\n\n\n<li>Tax regulations<\/li>\n\n\n\n<li>Consumer protection<\/li>\n\n\n\n<li>Data protection<\/li>\n\n\n\n<li>Gig-economy and labor-related considerations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Regulatory changes can affect operating costs and business practices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Balancing Growth &amp; Profitability<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A major challenge for any marketplace is scaling while maintaining healthy unit economics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato has increasingly focused on profitable growth rather than pursuing order volume at any cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Data Privacy &amp; Security<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato processes significant amounts of customer, restaurant, payment, and transaction data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintaining strong security and responsible data practices is essential for customer trust and regulatory compliance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Potential Future Opportunities for Zomato<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than treating predictions as confirmed company plans, these can be viewed as potential opportunities based on the business model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI-Powered Personalization<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More advanced recommendation systems could help customers discover relevant restaurants and dishes while improving conversion and order value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Restaurant Technology<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato could continue expanding tools that help restaurants with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analytics<\/li>\n\n\n\n<li>Customer engagement<\/li>\n\n\n\n<li>Marketing<\/li>\n\n\n\n<li>Demand insights<\/li>\n\n\n\n<li>Operational management<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Advertising &amp; Retail Media<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As customer traffic grows, restaurant and brand advertising can become an increasingly important monetization layer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ecosystem Cross-Selling<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The broader Eternal ecosystem creates opportunities to connect customers across food, quick commerce, going-out experiences, and restaurant supply.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The four-business structure, Zomato, Blinkit, District, and Hyperpure\u2014is already central to Eternal&#8217;s current strategy.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Key Lessons From the Zomato Business Model<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Entrepreneurs can learn several important lessons from Zomato:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Solve a Real Customer Problem<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato started with something simple: making restaurant information easier to access.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Build a Multi-Sided Network<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A marketplace becomes stronger when it creates value for customers, businesses, and service providers simultaneously.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Monetize Customer Demand<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once a large customer base is established, businesses can create additional revenue streams through advertising, subscriptions, and services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Focus on Unit Economics<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Growth alone isn&#8217;t enough. Sustainable businesses need to understand revenue per transaction and the costs associated with fulfilling each transaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Build an Ecosystem Carefully<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zomato&#8217;s evolution into the broader Eternal structure shows how a company can expand into adjacent markets while maintaining distinct operating models for each business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Zomato business model demonstrates how a digital marketplace can create value by connecting customers, restaurants, and delivery partners through technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its food-delivery model combines restaurant service fees, customer charges, advertising, loyalty programs, and other monetization opportunities. At the same time, Zomato&#8217;s broader position within Eternal Limited gives the group exposure to adjacent businesses including Blinkit, District, and Hyperpure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key lesson isn&#8217;t simply that Zomato makes money from food delivery. It&#8217;s that the company has built a technology-driven ecosystem where customer demand, restaurant partnerships, delivery infrastructure, data, advertising, and repeat usage work together to create a scalable business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For entrepreneurs, the most important takeaway is to build around a real customer problem, create value for multiple stakeholders, and continuously improve unit economics alongside growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re inspired by the Zomato business model and want to build a similar food delivery or quick-commerce platform, you can<a href=\"https:\/\/www.icoderzsolutions.com\/contact.php\" target=\"_blank\" rel=\"noreferrer noopener\"> contact iCoderz Solutions<\/a> to discuss your idea, technology requirements, and development strategy.<\/p>\n\n\n\n<div class=\"wp-block-group aligncenter\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns has-gray-100-background-color has-background has-small-font-size is-layout-flex wp-container-core-columns-is-layout-4c3d31c9 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<div class=\"wp-block-group aligncenter cnvs-block-core-group-1756280433802\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Want to Create a Zomato-Style App?<\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\" style=\"font-size:18px;line-height:1\">Our team helps you turn your idea into a fast, feature-rich, and profitable food delivery product.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-39697d9b wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-25\"><a class=\"wp-block-button__link has-text-color has-link-color has-text-align-left wp-element-button\" href=\"https:\/\/www.icoderzsolutions.com\/contact.php\" style=\"border-radius:50px;color:#111457\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"338\" src=\"https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2025\/08\/call-to-act-img.webp\" alt=\"\" class=\"wp-image-17173\" style=\"object-fit:cover\" srcset=\"https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2025\/08\/call-to-act-img.webp 355w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2025\/08\/call-to-act-img-300x286.webp 300w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2025\/08\/call-to-act-img-150x143.webp 150w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2025\/08\/call-to-act-img-80x76.webp 80w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2025\/08\/call-to-act-img-42x40.webp 42w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs About the Zomato Business Model<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1786686200908\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is Zomato&#8217;s business model?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Zomato primarily operates a food-delivery marketplace that connects customers, restaurants, and delivery partners. It monetizes the platform through restaurant service fees, customer fees, advertising, loyalty\/subscription products, and other services.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786686269049\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How does Zomato make money?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Zomato generates revenue through restaurant service fees, delivery and platform fees, advertising, loyalty\/subscription programs, and other restaurant-related services.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786686280683\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Is Zomato a marketplace?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. Zomato&#8217;s food-delivery business operates primarily as a multi-sided marketplace connecting customers, restaurants, and delivery partners.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786686294519\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is Zomato&#8217;s Business Model Canvas?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The Zomato Business Model Canvas explains the company&#8217;s customer segments, value propositions, channels, customer relationships, key activities, resources, partners, revenue streams, and cost structure.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786686308050\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Is Blinkit part of Zomato?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Blinkit is part of the broader Eternal Limited ecosystem but operates as a separate business from Zomato&#8217;s food-delivery business. Eternal currently identifies Zomato, Blinkit, District, and Hyperpure as its four major businesses.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786686321867\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is the difference between Zomato and Blinkit?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Zomato primarily operates a food-delivery marketplace connecting customers with restaurants, while Blinkit operates a quick-commerce model focused on delivering groceries and everyday essentials through a network of fulfillment locations.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786686338386\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is Eternal Limited?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Eternal Limited is the corporate company formerly known as Zomato Limited. Its current business portfolio includes Zomato, Blinkit, District, and Hyperpure.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786686353563\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How does Zomato work?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A customer discovers a restaurant, selects food, places an order, and pays through the platform. The restaurant prepares the order, and a delivery partner facilitates last-mile delivery.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786686366554\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What are Zomato&#8217;s key revenue streams?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The major revenue streams include restaurant service fees, customer delivery\/platform fees, advertising, loyalty\/subscription programs, and other restaurant-related services.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786686381113\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How much does it cost to build an app like Zomato?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The development cost depends on features, platforms, UI\/UX complexity, backend architecture, integrations, real-time tracking, payment systems, and the scale of the planned platform.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Chances are, you have used Zomato at least once. But have you ever wondered how the platform connects customers, restaurants, and delivery partners, and how&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12047,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1054,987],"tags":[1049,6,1082,438,1090],"class_list":["post-9052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-demand-solutions","category-trending-news","tag-business-model","tag-food-delivery-app","tag-food-delivery-app-business-model","tag-zomato","tag-zomato-business-model"],"_links":{"self":[{"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/9052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=9052"}],"version-history":[{"count":1,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/9052\/revisions"}],"predecessor-version":[{"id":21585,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/9052\/revisions\/21585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/media\/12047"}],"wp:attachment":[{"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=9052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=9052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=9052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}