{"id":6254,"date":"2021-08-17T07:54:17","date_gmt":"2021-08-17T07:54:17","guid":{"rendered":"https:\/\/www.icoderzsolutions.com\/blog\/?p=6254"},"modified":"2026-01-12T14:53:30","modified_gmt":"2026-01-12T09:23:30","slug":"aggregator-vs-multi-delivery-apps","status":"publish","type":"post","link":"https:\/\/www.icoderzsolutions.com\/blog\/aggregator-vs-multi-delivery-apps\/","title":{"rendered":"Food Aggregator vs. Multi-Delivery Apps: The 2026 Guide for Restaurants"},"content":{"rendered":"\n<p>If you&#8217;re a restaurant owner, the constant symphony of tablet pings from different delivery platforms is a familiar sound. It\u2019s the sound of business, but it&#8217;s also the sound of a difficult choice. For years, the deal was simple: join a major food aggregator like Uber Eats or DoorDash to get noticed. But as commission fees creep towards 30% and your direct connection with your customers vanishes, a critical question emerges: is this a partnership or a parasitic relationship?<\/p>\n\n\n\n<p>The good news is, the landscape is changing. A new category of service provider, the multi-delivery app, is gaining traction, promising to solve the very problems created by the aggregator model. But what are they? And how do they stack up against the giants?<\/p>\n\n\n\n<p>This is more than just a tech comparison. This is a strategic business decision. Choosing the right delivery model can be the difference between barely surviving and building a profitable, sustainable brand. This guide will break down the crucial differences between food aggregators and multi-delivery apps, providing you with the clarity to choose the right path for your restaurant&#8217;s future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Food Aggregator Apps? (The Digital Food Court)<\/h2>\n\n\n\n<p>Food aggregator apps are third-party platforms that act as a digital marketplace, connecting hungry consumers with a vast array of local restaurants. Think of them as a massive, virtual food court or a shopping mall for restaurants.<\/p>\n\n\n\n<p><strong>Examples:<\/strong> Uber Eats, DoorDash, Grubhub, SkipTheDishes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How They Work: A Marketplace for the Masses<\/h3>\n\n\n\n<p>The model is straightforward:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A customer opens the aggregator\u2019s app and browses hundreds of restaurants.<\/li>\n\n\n\n<li>They place an order from your restaurant through the aggregator&#8217;s platform.<\/li>\n\n\n\n<li>The aggregator processes the payment, sends the order to your in-store tablet, and dispatches a driver from its network to pick up and deliver the food.<\/li>\n\n\n\n<li>You receive payment for the order, minus a substantial commission fee.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">The Pros: Why Restaurants Sign Up<\/h3>\n\n\n\n<p>There\u2019s a reason these platforms became giants. They offer compelling advantages, especially for businesses just starting.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Massive Marketing Reach:<\/strong> Aggregators spend billions on advertising to attract users. By listing on their platform, you gain instant access to a huge, active customer base that you couldn\u2019t reach on your own.<\/li>\n\n\n\n<li><strong>Turnkey Logistics:<\/strong> You don\u2019t need to hire drivers or manage a delivery fleet. The aggregator handles all the complex logistics, from driver assignment to live tracking.<\/li>\n\n\n\n<li><strong>Simplicity:<\/strong> For a restaurant owner, the initial setup is relatively easy. They provide the tablet, the software, and the customers. You just have to make the food.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The Cons: The Hidden Costs of Convenience<\/h3>\n\n\n\n<p>This convenience comes at a steep\u2014and often unsustainable\u2014price.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Crippling Commission Fees:<\/strong> This is the number one pain point. Food aggregator commission fees typically range from 15% to over 30% of the order total. This can wipe out the entire profit margin on a sale.<\/li>\n\n\n\n<li><strong>You Don&#8217;t Own Your Customer:<\/strong> This is the silent killer. When a customer orders from you on DoorDash, they are DoorDash&#8217;s customer, not yours. You get no email, no phone number, and no way to remarket to them or build a relationship. You are renting access to your diner.<\/li>\n\n\n\n<li><strong>Intense Competition and Brand Dilution:<\/strong> On an aggregator app, your restaurant is just a thumbnail sandwiched between your direct competitors. There&#8217;s little room for branding, storytelling, or upselling. The platform encourages customers to be loyal to the app, not to your restaurant.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Multi-Delivery Apps? (The Universal Delivery Remote)<\/h2>\n\n\n\n<p>Multi-delivery apps are not a marketplace. They are a backend technology service, or &#8220;Delivery-as-a-Service&#8221; (DaaS), that integrates with <em>your<\/em> direct ordering system. Think of it as a universal remote for delivery; when an order comes in through your website, the service automatically finds the cheapest, fastest, or most reliable driver from a network of multiple delivery fleets.<\/p>\n\n\n\n<p><strong>Examples:<\/strong> Nash, Cartwheel, Relay, Shipday.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How They Work: An Integration and Dispatch Layer<\/h3>\n\n\n\n<p>This model puts you back in the driver&#8217;s seat:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A customer visits your website or your branded app to place a direct order.<\/li>\n\n\n\n<li>You process the payment and, most importantly, you capture the customer&#8217;s data.<\/li>\n\n\n\n<li>Your ordering system, integrated with a multi-delivery partner, automatically pings multiple delivery fleets (like DoorDash Drive, Uber Direct, or local couriers) to find the best delivery option based on price and ETA.<\/li>\n\n\n\n<li>A driver is dispatched to fulfill the order, which the customer can often track on a white-labeled (your-branded) tracking page.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">The Pros: Taking Back Control<\/h3>\n\n\n\n<p>The benefits directly address the cons of the aggregator model.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lower, Predictable Costs:<\/strong> Instead of a percentage-based commission, you typically pay a flat delivery fee per order. This is far more predictable and often much cheaper, especially on larger orders.<\/li>\n\n\n\n<li><strong>You Own the Customer Data:<\/strong> This is the game-changer. Since the order originates on your platform, you retain ownership of your customer data. You can add them to your email list, send them special offers, and build a loyal community.<\/li>\n\n\n\n<li><strong>Full Brand Control:<\/strong> The entire experience, from browsing the menu on your website to the post-order tracking page, is entirely under your brand&#8217;s control. There are no competitor ads or distractions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The Cons: The Trade-offs for Control<\/h3>\n\n\n\n<p>This power and control come with more responsibility.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You Drive the Marketing:<\/strong> The multi-delivery service doesn&#8217;t bring you customers. You are responsible for marketing your website and driving traffic to your direct ordering channels.<\/li>\n\n\n\n<li><strong>Requires a First-Party System:<\/strong> This model only works if you have your online ordering system in place. (Though many website providers like Squarespace or dedicated platforms like GloriaFood make this easier than ever).<\/li>\n\n\n\n<li><strong>More Involved Setup:<\/strong> The initial restaurant delivery software integration can be more complex than simply plugging in an aggregator&#8217;s tablet, as it requires connecting with your Point-of-Sale (POS) and ordering systems.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Head-to-Head Comparison: Food Aggregator vs. Multi-Delivery Apps<\/h2>\n\n\n\n<p>To make the choice clearer, let&#8217;s break it down by the factors that matter most to your bottom line and brand health.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>Food Aggregator (e.g., Uber Eats, DoorDash)<\/strong><\/td><td><strong>Multi-Delivery App (e.g., Nash, Relay)<\/strong><\/td><td><strong>Winner for the Restaurant<\/strong><\/td><\/tr><tr><td><strong>Cost &amp; Commission<\/strong><\/td><td><strong>High:<\/strong> 15-30% commission on every order.<\/td><td><strong>Low:<\/strong> Flat-rate delivery fee (e.g., 7\u221210) per order.<\/td><td><strong>Multi-Delivery<\/strong><\/td><\/tr><tr><td><strong>Customer Data<\/strong><\/td><td><strong>Aggregator Owns Data:<\/strong> No access to customer info.<\/td><td><strong>You Own the Data:<\/strong> Full access to customer emails\/phones.<\/td><td><strong>Multi-Delivery<\/strong><\/td><\/tr><tr><td><strong>Brand Control<\/strong><\/td><td><strong>Low:<\/strong> Your brand is a small tile among competitors.<\/td><td><strong>High:<\/strong> Fully branded ordering and tracking experience.<\/td><td><strong>Multi-Delivery<\/strong><\/td><\/tr><tr><td><strong>Marketing Reach<\/strong><\/td><td><strong>Massive:<\/strong> Instant access to millions of app users.<\/td><td><strong>None:<\/strong> You are responsible for all marketing.<\/td><td><strong>Food Aggregator<\/strong><\/td><\/tr><tr><td><strong>Logistics<\/strong><\/td><td><strong>Handled for You:<\/strong> Turnkey solution with a built-in fleet.<\/td><td><strong>Handled for You:<\/strong> Automated dispatch across multiple fleets.<\/td><td><strong>Tie<\/strong><\/td><\/tr><tr><td><strong>Tech Integration<\/strong><\/td><td><strong>Simple:<\/strong> Usually a standalone tablet.<\/td><td><strong>More Complex:<\/strong> Requires integration with your POS\/ordering site.<\/td><td><strong>Food Aggregator<\/strong> (for simplicity)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Factor 1: Cost &amp; Commission Fees<\/strong><\/h3>\n\n\n\n<p>With aggregators, a $40 order could cost you $12 in commissions. With a multi-delivery partner, that same order might cost a flat $8 delivery fee. Over hundreds of orders, this difference is substantial, directly impacting your profit margin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Factor 2: Customer Data &amp; Relationships<\/strong><\/h3>\n\n\n\n<p>This is the most critical long-term difference. An aggregator builds its empire on the data from <em>your<\/em> customers. A multi-delivery model allows <em>you<\/em> to build your empire, one loyal customer at a time. The ability to email a customer a &#8220;we miss you&#8221; offer is priceless.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Factor 3: Brand Control &amp; Experience<\/strong><\/h3>\n\n\n\n<p>When a customer orders on Uber Eats, they say, &#8220;I&#8217;m ordering Uber.&#8221; When they order from your website, they say, &#8220;I&#8217;m ordering from [Your Restaurant Name].&#8221; The multi-delivery model ensures your brand is the hero of the story, not the delivery platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Factor 4: Marketing &amp; Customer Acquisition<\/strong><\/h3>\n\n\n\n<p>This is the one area where aggregators have a clear, undeniable advantage. They are powerful customer acquisition engines. For a brand-new restaurant with no name recognition or marketing budget, this exposure can be a lifeline. The multi-delivery model assumes you can generate your traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Factor 5: Logistics &amp; Driver Fleet<\/strong><\/h3>\n\n\n\n<p>Both models solve the core problem of not having your drivers. Aggregators provide access to their single, massive fleet. Multi-delivery platforms offer access to <em>multiple<\/em> fleets, fostering competition that can result in better prices and faster service times. The core benefit of outsourced logistics is present in both.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Factor 6: Technology &amp; Integration<\/strong><\/h3>\n\n\n\n<p>Simplicity is the aggregator&#8217;s selling point. A tablet on the counter is easy to use. Integrating a multi-delivery service with your existing restaurant delivery software or POS system requires more technical effort upfront, but it creates a much more seamless and powerful workflow in the long run.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Which Model is Right for Your Restaurant? A Decision Framework<\/h2>\n\n\n\n<p>There is no single &#8220;best&#8221; answer. The right choice depends entirely on your restaurant&#8217;s stage, goals, and resources.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choose Food Aggregators if\u2026<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You are a brand-new restaurant<\/strong> and need immediate visibility and order volume to get off the ground.<\/li>\n\n\n\n<li><strong>You have a very limited marketing budget<\/strong> and cannot invest in SEO, social media, or ads to drive traffic to your website.<\/li>\n\n\n\n<li><strong>Your primary goal is maximum reach.<\/strong> You&#8217;re willing to treat the high commission as a marketing expense to reach the largest possible audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Choose Multi-Delivery Apps if\u2026<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You have an established brand<\/strong> with a loyal following and a steady stream of direct or walk-in traffic.<\/li>\n\n\n\n<li><strong>Your top priority is profitability.<\/strong> You want to protect your margins and build a more sustainable business model for delivery.<\/li>\n\n\n\n<li><strong>You are focused on the long-term<\/strong> and understand the immense value of owning your customer relationships and data.<\/li>\n\n\n\n<li><strong>You already have a functional website<\/strong> with an online ordering system, or you&#8217;re willing to set one up.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The Hybrid Approach: Can You Use Both?<\/h3>\n\n\n\n<p>For many established restaurants, the most innovative strategy is a hybrid one.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Stay on one or two key aggregators<\/strong> but treat them purely as a customer acquisition channel. Some restaurants even raise their prices on aggregator menus to offset the high fees, a practice known as strategic menu pricing.<\/li>\n\n\n\n<li><strong>Aggressively promote your direct channel.<\/strong> Use flyers in every aggregator delivery bag that offer a discount (e.g., &#8220;10% off your next order when you order direct from our website!&#8221;).<\/li>\n\n\n\n<li><strong>Utilize a multi-delivery partner<\/strong> to manage the deliveries for your profitable direct channel.<\/li>\n<\/ol>\n\n\n\n<p>This approach gives you the best of both worlds: the marketing reach of aggregators and the profitability and control of direct delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Future of Food Delivery is Direct and Diversified<\/h2>\n\n\n\n<p>The industry is at a tipping point. As restaurants become more tech-savvy and conscious of their margins, the total reliance on the aggregator model is waning. The future of food delivery lies in a diversified strategy that allows restaurants to regain control. This &#8220;unbundling&#8221; of services\u2014where you can select your ordering software, payment processor, and delivery provider separately\u2014is empowering for business owners. Platforms that help you own your customer data aren&#8217;t just a feature; they&#8217;re the foundation of a modern restaurant brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Take Control of Your Delivery Destiny<\/h2>\n\n\n\n<p>The choice between food aggregators and multi-delivery apps is a defining one for the modern restaurant. It\u2019s a choice between renting an audience and owning a community. It\u2019s a choice between paying a toll to a gatekeeper and building your direct highway to your customers.<\/p>\n\n\n\n<p>While aggregators offer a tempting shortcut to visibility, their model is fundamentally designed to benefit the platform first. Multi-delivery partners, on the other hand, provide the infrastructure for you to build a stronger, more profitable, and more resilient brand for the long haul.<\/p>\n\n\n\n<p>Analyze your business goals, understand the trade-offs, and make the strategic choice that empowers you not just to survive the delivery revolution, but to lead it.<\/p>\n\n\n\n<div class=\"wp-block-group aligncenter\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center has-gray-100-background-color has-background has-small-font-size is-layout-flex wp-container-core-columns-is-layout-abbe5815 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71%\">\n<div class=\"wp-block-group aligncenter\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Build Your Multi-Channel Delivery App Today<\/h2>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-size:18px;line-height:1\">Launch a high-performing app to stay ahead of competitors.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-7e5fce0a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-link-color has-text-align-left wp-element-button\" href=\"https:\/\/www.icoderzsolutions.com\/contact.php\" style=\"border-radius:50px;color:#111457\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:29%\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"300\" src=\"https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-222x300.webp\" alt=\"contact us\" class=\"wp-image-12270\" srcset=\"https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-222x300.webp 222w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-890x1200.webp 890w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-111x150.webp 111w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-768x1036.webp 768w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-1139x1536.webp 1139w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-1519x2048.webp 1519w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-380x512.webp 380w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-550x742.webp 550w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-800x1079.webp 800w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-1160x1564.webp 1160w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-80x108.webp 80w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-59x80.webp 59w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12-30x40.webp 30w, https:\/\/www.icoderzsolutions.com\/blog\/wp-content\/uploads\/2024\/04\/CTA-image-12.webp 1590w\" sizes=\"auto, (max-width: 222px) 100vw, 222px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<p><strong>Q1: Can I switch from a food aggregator to a multi-delivery app?<\/strong><strong><br><\/strong><strong>A:<\/strong> Absolutely. You don&#8217;t even have to &#8220;switch.&#8221; You can start by adding a direct ordering system to your website and integrating it with a multi-delivery partner. You can then run both systems in parallel to gradually convert your aggregator customers to your more profitable direct channel.<\/p>\n\n\n\n<p><strong>Q2: Do multi-delivery apps provide their drivers?<\/strong><strong><br><\/strong><strong>A:<\/strong> No, and that&#8217;s their strength. They don&#8217;t employ drivers directly. Instead, their software connects to a network of third-party delivery fleets (like DoorDash Drive, Uber&#8217;s B2B service, and local courier companies). Their system automatically requests a driver from these fleets on your behalf, finding the best rate and ETA for each order.<\/p>\n\n\n\n<p><strong>Q3: What&#8217;s the biggest mistake restaurants make when choosing a delivery partner?<br>A:<\/strong> The biggest mistake is focusing only on short-term order volume while ignoring the long-term cost of losing the customer relationship. Handing over your customer data to an aggregator for a small, immediate gain is a debt that becomes harder to repay over time. The most successful restaurants today are those that invest in the tools that enable them to own their digital storefront.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a restaurant owner, the constant symphony of tablet pings from different delivery platforms is a familiar sound. It\u2019s the sound of business, but&#8230;<\/p>\n","protected":false},"author":1,"featured_media":19257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1054,990,1210],"tags":[1036,1089,1261],"class_list":["post-6254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-demand-solutions","category-delivery-solutions","category-food-delivery","tag-comparison","tag-food-delivery-apps","tag-food-delivery-apps-vs-food-aggregator-apps"],"_links":{"self":[{"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/6254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=6254"}],"version-history":[{"count":0,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/6254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/media\/19257"}],"wp:attachment":[{"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=6254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=6254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icoderzsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=6254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}